This annual report was done for my Corporate 2 class. I kept the colour palette simple sticking to using the grey scale and CN's corporate red. All photos were given a half tone treatment to help tie the whole report together. Adding unity with the colour scheme and the images.
Project done for my Experimental Typography class. We had to create an alphabet book showing each letter of the alphabet with a different type treatment or created in a style of our choice.
This creative brief was done in the beginning stages of out thesis project. It helped with stages of ideation and creative thinking as our thesis' came to life.
Introduction to the Revilo’s Butcher & Deli Brand
This butcher and deli is inspired by old world butcher shops. It will focus on delivering local, sustainable and premium fresh food to your table. The target audience for this project is upper income professional adults. The marketing strategy focuses on the meats, which are all locally Ontario grown, antibiotic and hormone free, so you can feel good about what you are feeding your family. The deli is open for lunch and dinner and offers and array of hot and fresh food available for takeout or dine-in.
Brand Attributes: Natural, Confident, Classic, Fresh
Positioning Statement: Local Premium Meats.
VIA Rail - Escape Fare Advertisement, Published in Canadian Geographic Travel. Project for my Advertising 1 Class at George Brown College School of Design
Published in – Canadian Geographic Travel
Trim size: 7.75"x 10.875" (Full Page)
Bleed Minimum: 0.125” bleed (size: 7.875"x 11"+bleed)
Colour: CMYK throughout
Printing: Web offset, coated stock, Staccato
General Specifications (iPad)
Size of Ad: 1024px x 768 px (vertical)
768px x 1024px (horizontal)
Colour: RGB Throughout
Type poster done for my editorial class. I created a futuristic looking type style while sticking with the classic 80's look with the bright colours and gradient.
QUOTE: "Where we're going we don't need roads" | From the movie Back to the Future.
This is Row One Magazine, it is a music magazine focusing on rock, alternative and indie concerts and festivals in Toronto/ the GTA. The name Row One, is referring to the first row of seats at a concert. The closest you can get to the music.
Photos by: Daniel Hadfield
For this project I was contacted by my friend and very talented jazz musician Braeden Kloke. He was looking for a logo or brandmark for his jazz duo. I created a simple but classy mark for the duo that reflects the type of music they play and the personality of the guys themselves.
Along with the brandmark I produced and still am producing the posters for the duo's upcoming shows.
Over the past four years while I've been working at Hearth Place Cancer Support Centre I've been helping them out with small design work for their annual gala's.