Whitecap Venture Partners was in need of a brand refresh to help stand out in a crowded market.
We worked with their founding team and got to know the three generations of family members who built the company. In our conversations it became immediately clear that their heritage is an important part of their value system and informs how they wanted to express themselves as a company.
We started with the logo, purposefully maintaining the essence of the original design. We explored multiple iterations arriving at an updated version that feels more forward-thinking and future-proof. This design choice was seamlessly reflected in all additional collateral including a custom designed and built website and corporate collateral.
The team was enthusiastic and genuinely excited by the final results and feel they now have a competitive edge in the marketplace.
Completed while working at Jacknife